We can admit that business can be risky and branding your company can be complicated. A professional branding agency in Malaysia can assist you in transforming your company and expanding your market and consumer base. However, how do you get to know whether they are the most suitable branding agency for your company?
- Their portfolio
This will offer you a good indication of what to expect and the level of competence of the branding agency. Is it true that all of their designs and message are the same? Make a point of observing their work for diversity, innovation, and creativity. Also, don’t be scared to ask for success stories; they should be able to explain how they assisted firms in achieving their objectives. Every branding agency will claim they can accomplish the job, so make sure they can back it up with proof.
- Experience in the field
Although it’s advantageous to deal with an agency that understands your sector, make sure they can explain how they’ll set you apart from the competition2. They should be able to apply their industry knowledge to create fully unique, original messaging and design for your company’s needs.
Since a branding agency should function as an extension of your team, it’s critical to ensure that they share your values. Agencies with similar value propositions to yours are likely to make the branding process go easily. Favour collaborative, proactive, and inventive agencies. At last, there would be a lot of engagement between your staff and theirs, therefore your teams must get along.
- General process
Normally, branding agencies will have a plan or two in place for how their whole process will work. Before you sign the contract, be sure you understand how they work. What is the nature of their research? What plan do they have in place to ensure that deadlines are met? What efficiency tools do they employ? You should have a firm grasp of the timeframe, how they communicate, how assets will be provided, and anything else that affects the project’s flow.
Price is definitely important, especially in today’s difficult market. Pricing, on the other hand, should not be the most important factor in your decision. Keep in mind that you are paying for the kind of service you can expect. Cheap branding services are unlikely to offer high-quality work and could end up causing you major headaches down the road. Remember, when you invest in branding, you’re investing in the image of your entire company. It’s also crucial to talk about payment plans and modification costs upfront so there are no unpleasant surprises later. Your contract will most likely include a maximum number of revisions allowed before they are classified as an extra work order. Check to see if this is the one you’ve budgeted for in your branding strategy.
Your organisation should create a set of questions that are most crucial to its particular needs once you’ve cut down your search. To get you started, below are a few internally and externally example inquiries.
- What are your most important areas of expertise?
- What are some of your favourite brands?
- What message do you want your brand to send?
- What types of clients have you previously dealt with?
- What is the status of your present workload?
- What will happen to my project if you miss a deadline?