Do you know there are 6500 spoken languages available in the entire world? There are 2000 language have less than thousands of speakers. According to research, the most well-known language is Chinese. Many of the country knows how to speak Chinese such as Malaysia, China, Hong Kong, Korea etc. We have to understand that although many countries speak the same language, they are all using different vocabulary and grammar especially when it comes to colloquialisms as well as in branding.
There are always pros and cons in Multi Language SEO. The positive impacts of Multi Language SEO are easier to maintain and easier to target specific group of audience that shares the same language.
The negative impacts of Multi Language SEO will be the search algorithms as it takes location into account. Although the countries are sharing the same language, the dialect and spelling will be different due to different culture in different country. For example, “school” in China and Malaysia, people pronounced it as “xue xiao”, but in Hong Kong, people pronounced it as “hok tong”, but the meaning are actually same while take the brand name.
Usually localize website will be targeting on certain language is because of cheaper price and also more convenient to maintain the website. SEO Malaysia that target by following specific country is more recommended to use separate ccTLDs as this will be easier to be appear on the top search engine ranking page.
In this case, customize your own content for different country will be more effective instead of depending on the keywords that mostly business will use as it will be less competitive in financing. Website that doing business will also be beneficial because people will prefer to choose a business that have “familiar feels” to them.
Bear in mind that most of the country does not speak English. Do not look down on those country that does not speak English, you might not know how many possible customers you have lost. Those well-known international company needs to be flexible with their language when it comes presenting their product or services in different country.
So, starting to plan a good strategy and decide which language that most suitable for your business.